The hardest thing to do in a startup = stop doing everything.

The hardest thing to do in a startup = stop doing everything.

When Sara Blakely was 29, she quit her door-to-door fax salesperson job and invested her $5,000 life savings in her new company, Spanx.

Her first decision was to focus on what she was best at: Promoting her product. She says “The best thing I ever did was to hire my weakness” so she could focus all her time on her strength.

While other startup founders might have been busy trying to run their company or fix their systems, Sara was out promoting. That led to her personally getting her pants and leggings into Bloomingdales and Saks, onto the Oprah Winfrey show and onto Richard Branson’s Reality TV show, “The Rebel Billionaire.” (Richard regularly quotes this tip from Sara)

The result? Spanx became a nationwide brand and, three years ago, Sara became the youngest self-made female billionaire in the world.

She’s also the youngest female billionaire to join Bill Gates’ and Warren Buffett’s “Giving Pledge”. Now that she’s made a billion, she’s pledged to give it all away.

What should you stop doing today?
Who could you hire or partner with to bring strength to where you’re weakest?
What could you do with the time you free up if it were focused on your strength?

Often the best thing to do is to decide what not to do.
Success is more about what you say “no” to than what you say “yes” to.

Throw away your “To do” list and start your “Not to do” list today.

For those of you familiar with my Wealth Dynamics entrepreneur profiling system, you will recognize Sara as a “Star” profile, always best when out promoting instead of in the office.

Which of the eight profiles are you? www.wdprofiletest.com

And big news for all entrepreneurs. From this week, you can go to our entrepreneur education platform, www.geniusu.com, join for free, and use the search button on the top menu to find any of the eight wealth profiles in over 50 countries from over 500,000 entrepreneurs around the world.

Need a Creator in China? A Deal Maker in Denmark? A Mechanic in Mexico? It’s never been easier to connect to the people you need, when you need them!

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